Farrow & Ball Preference Red No.297 Estate Emulsion tin and open lid

Farrow & Ball Preference Red No.297 Dead Flat tin and open lid

Farrow & Ball Preference Red No.297 Paint AT A GLANCE

Colour

No.297

FamilyRed

PrimerDark Tones

Farrow & Ball Preference Red No.297 Paint AT A GLANCE

Colour

No.297

FamilyRed

PrimerDark Tones

SKU: 5029496011753

Farrow & Ball Preference Red No.297 Paint

Name: Farrow & Ball Preference Red No.297 Paint
Brand: Farrow & Ball
SKU: 5029496011753
Price: 34.0 GBP
Availability: InStock

£34.00 Inc VAT

£28.33 Exc VAT

Farrow & Ball Preference Red No.297 is the deepest and richest of Farrow & Ball's reds, named after the company's original trade name. It looks particularly striking with Paean Black and Sulking Room Pink. Read More

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Farrow & Ball Preference Red No.297 Paint AT A GLANCE

Colour

No.297

FamilyRed

PrimerDark Tones

Product Description

Farrow & Ball Preference Red No.297 is the deepest and richest of Farrow & Ball's reds, a Baroque colour named in honour of the company's original trade name, Preference Paints.

Farrow & Ball pair Preference Red with Joa's White as its complementary white. Their suggested schemes combine it with Jitney and London Clay, Stirabout and Pointing or Pink Ground and Bamboozle.

What colour is Farrow & Ball Preference Red?

Preference Red is a deep, rich red, the deepest and richest in the Farrow & Ball range. They describe it as a Baroque colour and the preferred red of modern homes.

Where to use Farrow & Ball Preference Red No.297

Farrow & Ball say Preference Red looks particularly striking alongside Paean Black and Sulking Room Pink.

Choose Estate Emulsion or Modern Emulsion for walls and ceilings, Dead Flat for a completely flat look across walls and woodwork, and Flat Eggshell, Modern Eggshell or Full Gloss for woodwork and cabinets. For exteriors, choose Exterior Masonry or Exterior Eggshell for breathable, weather-resistant performance. Casein Distemper is also available in this colour.

Colours that go with Preference Red

Joa's White is the complementary white Farrow & Ball pair with Preference Red for ceilings and trim. Their suggested colour schemes combine it with:

Suggested scheme

Preference Red No.297 Pink Ground No.202Accent colour

Bamboozle No.304Trim colour

Suggested scheme

Preference Red No.297 Jitney No.293Accent colour

London Clay No.244Trim colour

Suggested scheme

Preference Red No.297 Stirabout No.300Accent colour

Pointing No.2003Trim colour

Buy Farrow & Ball Preference Red No.297 from Rabart

Rabart is an authorised Farrow & Ball stockist, with decorating centres across Wales and the South West of England. All our stores have Farrow & Ball paint mixing machines, so you can usually have Preference Red mixed in your chosen finish and ready to take home the same day, subject to availability of your chosen finish. Alternatively, order online in a range of finishes and sizes from 750ml to 5L, or try a Farrow & Ball sample pot first.

Specifications by finish

Coverage and recoat times vary by finish. The figures below are from Farrow & Ball's product data sheets for normal conditions; cooler or more humid environments may extend drying times, and darker shades may need an additional coat.

Finish	Best for	Sheen	Coverage per litre	Touch dry	Recoat	Application
Interior Performance Finishes
Dead Flat	Walls & ceilings, woodwork & metal	2%	Up to 12 m²	2 hours	4 hours	Brush, roller or airless spray
Modern Emulsion	Walls & ceilings	7%	Up to 12 m²	2 hours	4 hours	Brush, roller or airless spray
Flat Eggshell	Wood, metal, concrete floors, kitchen & bathroom cabinets	20%	Up to 12 m²	2 hours	4 hours	Brush, roller, airless or HVLP spray
Modern Eggshell	Wood, metal, concrete floors, kitchen & bathroom cabinets	40%	Up to 12 m²	2 hours	4 hours	Brush, roller, airless or HVLP spray
Full Gloss	Interior & exterior wood and metal, front doors, skirting boards	95%	Up to 12 m²	2 hours	4 hours	Brush or roller, airless or HVLP spray (roller not recommended on large areas such as walls)
Exterior Performance Finishes
Exterior Masonry	Brick, render, concrete, terracotta	2%	Up to 8 m²	2 hours	5 hours	Brush, roller or airless spray
Exterior Eggshell	Exterior wood and metal, front doors, cladding, fences	20%	Up to 13 m²	2 hours	4 hours	Brush, roller, airless or HVLP spray
Full Gloss	Interior & exterior wood and metal, front doors, skirting boards	95%	Up to 12 m²	2 hours	4 hours	Brush or roller, airless or HVLP spray (roller not recommended on large areas such as walls)
The Estate Range
Estate Emulsion	Walls & ceilings in low-traffic areas	2%	Up to 14 m²	2 hours	2 hours	Brush, roller or airless spray
Casein Distemper	Walls & ceilings in low-traffic areas, historic homes, surfaces that need to breathe	2%	Up to 13 m²	2 hours	4 hours	Brush (not suitable for spraying; roller not recommended on large areas)

Dead Flat

Key Information

CoverageUp to 12 m² per litre
Touch dry2 hours
Recoat4 hours
Application methodBrush, roller or airless spray
Clean-upWarm soapy water
Finish2% sheen (dead flat matt)

Farrow & Ball Preference Red No.297

Colour story

Choosing the right Farrow & Ball finish

Every Farrow & Ball colour is available in a range of finishes. The right choice depends on the surface you're painting and how much wear it'll see.

Estate Emulsion

2% sheen

The classic chalky, very matt finish for walls and ceilings in low-traffic rooms.

Modern Emulsion

7% sheen

Washable and mould-resistant, ideal for kitchens, bathrooms, hallways and family rooms.

Dead Flat

2% sheen

Same matt depth as Estate Emulsion but scrubbable and scuff-resistant. Suitable for walls, woodwork and metal.

Flat Eggshell

20% sheen

F&B's tough new low-sheen finish for interior wood, metal and concrete, including kitchen cabinets, skirtings and floors.

Modern Eggshell

40% sheen

A harder-wearing mid-sheen for woodwork, cabinetry and floors.

Full Gloss

95% sheen

A high-shine finish for interior and exterior wood and metal, including front doors.

Exterior Eggshell

20% sheen

Protects exterior wood and metal with added algae and fungal protection.

Exterior Masonry

2% sheen

A highly breathable matt finish for brick, render and concrete.

Casein Distemper

2% sheen

A breathable, traditional distemper for heritage interiors. Ideal for lime plaster walls and ceilings in low-traffic rooms.

Soft Distemper

2% sheen

A soft, powdery traditional finish. Particularly suited to detailed interior plasterwork and period mouldings.

Limewash

2% sheen

A traditional breathable finish for solid lime render exterior walls, and interior walls and ceilings.

Not sure which to choose? Order a sample pot first to test the colour in your own space and light.

Shop Sample Pots

Product Specifications

Brand	Farrow & Ball
Type	Designer Paint
Suitable for	Brush or roller for most finishes. Full Gloss and Casein Distemper are not recommended by roller on large areas
Base	Water-based
Key features	Low odour, low VOC, A+ indoor air quality rating, toy-safe (EN 71-3), 100% water-based
Thinning	Ready to use. On new or bare plaster, Farrow & Ball recommend a 25% diluted coat of the emulsion or Wall & Ceiling Primer & Undercoat first
Number of coats	2 coats recommended. Darker colours may need more
SKU
GTIN / Barcode

Frequently asked questions

What colour is Farrow & Ball Preference Red?

Preference Red is a deep, rich red. Farrow & Ball describe it as the deepest and richest of their reds, and a Baroque colour.

What colour goes with Preference Red?

Farrow & Ball's complementary white for Preference Red is Joa's White. Their suggested schemes pair it with Jitney and London Clay, Stirabout and Pointing, or Pink Ground and Bamboozle. They also say it looks particularly striking with Paean Black and Sulking Room Pink.

What is the difference between Preference Red and Etruscan Red?

Farrow & Ball describe Preference Red as the deepest and richest of their reds, while Etruscan Red is a brown-based deep red that is less intense.

Why is it called Preference Red?

It is named in honour of Farrow & Ball's original trade name, Preference Paints.

Which primer should I use with Preference Red No.297?

Farrow & Ball recommend their Dark Tones Primer & Undercoat for Preference Red. Choose the Wall & Ceiling, Wood or Metal version to suit the surface.