Dulux - True Joy

This positive and uplifting yellow has been created to fill spaces with creative energy, optimism, pride and imagination.

Colour of the Year 2025

Dulux’s Colour of the Year for 2025, "True Joy," is a bright, optimistic shade of yellow selected to bring warmth and positive energy to interior spaces. This vibrant yellow aims to inspire creativity, confidence, and joy, evoking a sense of spontaneity and freshness. True Joy is seen as especially versatile, complementing a wide range of tones and interior styles, and is part of a broader trend towards using bolder, expressive colours in home decor and design. Dulux encourages incorporating True Joy through accent walls, ceilings, and thoughtful pops of colour to energise and uplift any room.

To accompany True Joy, Dulux has introduced three themed palettes: Bold, Human, and Proud. Each offers unique pairings to highlight the adaptability of True Joy across various spaces and design needs. The Bold palette, with its vibrant oranges and blues, is ideal for dynamic, creative spaces. The Human palette, with natural tones of clay and wood, brings warmth and comfort, perfect for healthcare or educational settings. The Proud palette combines rich greens and browns, celebrating global heritage and creating inviting residential and hospitality environments. Dulux’s approach, along with its sustainability focus, encourages designers to create aesthetically appealing and eco-conscious spaces.

A Bold Colour Story

Dulux’s "Bold Colour Story" complements its 2025 Colour of the Year, True Joy, with a collection of dynamic hues designed to inspire energy, creativity, and playfulness. This vibrant palette is part of Dulux’s broader ColourFutures™ range, which includes three other stories tailored for varied design needs. The Bold Colour Story combines the bright, uplifting yellow of True Joy with saturated shades of blue, orange, and other contrasting tones that add a sense of adventure to interiors. These colours are intended for spaces that benefit from high-energy and engagement, such as offices, creative studios, or schools, where inspiration and a lively atmosphere are essential.

The Bold Colour Story uses contrasting colours that can work as either accent elements or more immersive applications, such as feature walls, to help achieve a visually stimulating environment. When paired with True Joy, these colours create a joyful, harmonious balance that draws from dopamine-inspired decor trends. This palette encourages a design approach where colours actively enhance moods, making it particularly suitable for designers and homeowners aiming to create dynamic, cheerful spaces in 2025.

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